Jordan Judd is President and General Manager, Outdoor Performance, a platform that includes Simms, Bushnell, Camp Chef, Stone Glacier, Primos, Blackhawk and more. 

Jordan has held several management positions at the North American and global level within Amer Sports, the owners of sports and outdoor brands such as Salomon, Arc’teryx, Wilson and Atomic. He joined the company in 2007 and most recently served as president and general manager, Salomon North America, since early 2020.

Jordan is a lifelong outdoorsman, angler and a staunch supporter of conservation and environmental stewardship. He is directly involved with several nonprofit organizations that work to increase access to the outdoors for everyone.