As the customer base and use for smokers and grills evolve, the new logo evolves to keep up with the times. You’ve heard the adage: “The more things change, the more they stay the same.” Brand teams are continually assessing changes in the market: their customers, their needs, their wants, and of course, the competition. We asked Ryan Neeley, Camp Chef Marketing Manager shares the reasons behind the transformation. “While the old logo felt outdated and needed some slight changes to keep up with the times, I think by far the most important reason for the update is that our audience…