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Giro man riding bike From the first lightweight, high-performance helmets for cycling and snowsports, to innovations in footwear and goggles, Giro maintains a strong focus on creating products that enhance the riding experience.

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CamelBak man drinking on bike Hydration. A simple word that consumes everything we do at CamelBak. Our journey started with hands-free hydration packs so you could seek, sip and sustain. But like you, we evolve and grow. We're constantly creating (and obsessing over) new sustainable hydration solutions. From bike and hike, to run and sun, our thirst for adventure and innovation knows no boundaries.

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Bell bell motorsports helmets banner Since 1954, Bell has been the leader in high performance helmets incorporating state-of-the-art crash protection for motorcycling, bicycling and auto racing. We don’t just make helmets—we make things possible.

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Bushnell From hunting to shooting and wildlife observation to spectator sports, Bushnell products are designed to offer clarity in any condition so that you never miss a moment.

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Federal Premium Federal brand banner Technology is the lifeblood of Federal® Ammunition, and it has been pumping through our veins since 1922. A culture of innovation has guided everything we’ve done, making us one of the world's largest producers of sporting ammunition and leading to the development of thousands of specialized, high-quality shotshell, centerfire and rimfire loads.

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Giro Founds Flashpoint MVMNT to Introduce a New Face of Cycling

man biking up a gravel road
You could say every rider has a reason. Whether it’s to burn off a little steam, improve speed, cruise the neighborhood, get to a destination, work on stunts, improve endurance or reach a miles goal, riding bike is for almost anyone. Now, a new squad of riders is ready to show the new face of cycling. Founded by Giro, Flashpoint MVMNT is a collective of athletes and brands with one common goal: break down barriers and change the image of cycling. The four riders in Flashpoint MVMT, Kathy Pruitt, Andrew Jackson, Amanda Schaper, and Nehemiah Brown, have varied backgrounds and reasons for biking, but…
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