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CamelBak man drinking on bike Hydration. A simple word that consumes everything we do at CamelBak. Our journey started with hands-free hydration packs so you could seek, sip and sustain. But like you, we evolve and grow. We're constantly creating (and obsessing over) new sustainable hydration solutions. From bike and hike, to run and sun, our thirst for adventure and innovation knows no boundaries.

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Bell bell motorsports helmets banner Since 1954, Bell has been the leader in high performance helmets incorporating state-of-the-art crash protection for motorcycling, bicycling and auto racing. We don’t just make helmets—we make things possible.

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Primos The legendary Primos Hunting brand is best known for making the most realistic and reliable calls on the market. The team also manufactures hunting blinds, scent control products and other hunting accessories. Primos Truth About Hunting is one of the top shows on Outdoor Channel and Primos Truth series DVDs are perennial best-sellers.

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Camp Chef camp chef logo and flames Innovative cooking systems, award winning grills, and more than 30 years of experience ensures the best gear for any adventure. From the backcountry to the back patio, Camp Chef is the way to cook outdoors.

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Remington person hunting in the woods From muskets to modern day, generations of hunters and shooters have trusted legendary Remington ammunition. Loaded in Lonoke, Arkansas by American workers, Remington’s wide array of pioneering sporting and hunting ammunition promises to get the job done every time the trigger is pulled.

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A New Logo for Camp Chef

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Camp Chef logo
As the customer base and use for smokers and grills evolve, the new logo evolves to keep up with the times. You’ve heard the adage: “The more things change, the more they stay the same.” Brand teams are continually assessing changes in the market: their customers, their needs, their wants, and of course, the competition. We asked Ryan Neeley, Camp Chef Marketing Manager shares the reasons behind the transformation. “While the old logo felt outdated and needed some slight changes to keep up with the times, I think by far the most important reason for the update is that our audience…
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