Bob Steelhammer, Chief Digital Officer, joined Vista Outdoor in October 2018. He is responsible for developing and executing the global strategies and operating plans for digital marketing and e-commerce. He leads the e-commerce, digital marketing and Information Technology disciplines across Vista Outdoor. Bob is a seasoned leader with extensive experience in transforming digital marketing potential into profitable results. His expertise is in building great customer experiences that translate into improved profitability and value to shareholders.

Prior to joining Vista Outdoor, Bob held various e-commerce positions at well-known companies including Sun Capital Partners, AT&T, Motorola, and IBM. He is also the founder of an award-winning digital marketing and e-commerce management consulting firm with an impressive cadre of clients across multiple industries.

Bob has a Bachelor of Science degree in Applied Economics from the University of San Francisco and a Master’s in Project Management from George Washington University.

Vista Outdoor is a leading global designer, manufacturer and marketer in outdoor sports and recreation. The company operates in two segments, Sporting Products and Outdoor Products, and has well-recognized brands that provide consumers with a range of performance-driven, high-quality and innovative products.