Our Purpose

To be known as a passionate outdoor company with the brands, products and culture that unite people around a shared love and responsibility for the outdoors.

Our Vision

To build powerhouse brands that empower people to achieve their goals and live their best outdoor lives.

About Vista Outdoor

Vista Outdoor is the parent company of 41 renowned brands that design, manufacture and market sporting and outdoor products.

We serve a broad and diverse range of consumers around the globe, including outdoor enthusiasts, golfers, cyclists, backyard grillers, campers, hunters, recreational shooters, athletes, as well as law enforcement and military professionals.

Headquartered in Anoka, Minnesota, we operate in dozens of locations and employ nearly 6,000 skilled employees worldwide.

Our global footprint includes multiple manufacturing and distribution facilities across the U.S., Canada, Mexico and Puerto Rico in addition to international customer service, sales and sourcing operations in Asia, Canada and Europe.

We are passionate about our purpose, vision and commitments. We tirelessly evolve our products in ways that match the drive of the people who put them to work in the field, on the course, in the wild and on the battlefield.

At Vista Outdoor we are uplifted by our employees and their spirit of dedication, conservation and innovation. Our consumers, people and love of the outdoors drive us forward in our mission to bring the world outside so that we can bring them closer together.


Our Commitment

Invest In People:

A strategy is worthless without the right team. We recruit for, support and invest in talent that will be dedicated and confident employees who will deliver our long-term impact and success.

Create Safe Environments:

The well-being and physical safety of our employees, along with the safe design, manufacture and use of our products, is paramount to our purpose.

Lead Through Innovation:

We challenge conventions and discover the unmet needs of our outdoor communities so we can create products to elevate the experience of our consumers. Pursuing innovation and maintaining high-quality standards is in the DNA of Vista Outdoor, our processes and the performance of our products.

Promote Stewardship and Participation:

Our duty is to preserve wildlife and enhance the wild places where they live. We will be catalysts to advocate for policy that protects these spaces while ensuring responsible use and access for all. Furthermore, we will pursue sustainable business operations to ensure a light footprint on our environment.