Conservation
In 2016, Vista Outdoor launched its “Conservation Counts” campaign to better align the company’s many conservation efforts under one mission. More
Core tenets of our conservation philosophy:
- It is our responsibility to leave the world in a better condition than how we found it.
- Increasing participation in outdoor recreation benefits conservation because people protect the things they value.
- Public lands are economically and socially valuable and should be protected.
- Public lands must be accessible.
- Public lands should be managed for multiple uses in a sustainable manner, and tolerance between user groups should be promoted as a culture and public policy.
- Conservation is bi-partisan.
- Hunting and the shooting sports are critical components of conservation in North America.
- We reject the labels that some outdoor recreationists are “consumptive users” and some are “non-consumptive”. We all have impacts. We strive for our impacts to be more positive than negative.
- Our customers are diverse, and their motivations to be involved in the outdoors vary, but what unifies outdoor recreationists is a connection to wild places, wild things, and the enjoyment we derive from being outdoors.
Legislative Advocacy
Vista Outdoor Supports LWCF Reauthorization
Vista Outdoor Urges Changes to National Park Service Water Bottle Policy
Vista Outdoor Joins 82 Wildlife, Conservation and Recreation Organizations on Bill to Improve Public Access
Vista Outdoor Supports the Conservation Reserve Program in the Farm Bill
Vista Outdoor Supports the Target Practice and Marksmanship Training Support Act
Vista Outdoor Communities Benefit From Industry-led Conservation Efforts
Vista Outdoor communities received more than $252 million in federal conservation funding during the federal fiscal year 2017. The funding was made available under the Federal Aid in Wildlife Restoration Act (the “Pittman-Robertson Act”). More
Hunters are a Vital Part of Conservation
Connecting the dots between hunting and conservation at first may seem counterintuitive. However, hunters and wildlife agencies have cooperatively worked together for over a century to help create and maintain a stable environment for wildlife. More
Conservation Counts and the Boy Scouts of America
Consistent with Vista Outdoor’s Conservation Counts campaign, the Boy Scouts of America have their Outdoor Code; “As an American, I will do my best to – BE clean in my outdoor manners, BE careful with fire, BE considerate in the outdoors and BE conservation-minded.” Vista Outdoor is proud to be the Official Conservation Partner of the Boy Scouts of America and their flagship facility, the Summit Bechtel Center, home of the Jamboree, in West Virginia. More
Restoring Trails Devastated by Fires
CamelBak employees joined other local companies in partnership with The Conservation Alliance to restore and build new trails destroyed by fire at Hood Mountain Regional Park in Sonoma County, California. More
Protecting the Planet, One Employee, One Bottle at a TimeVista Outdoor and Pheasants Forever Talk Conservation on the Outdoor Channel
This past October, Nobles County, Minnesota Pheasants Forever (PF) chapter, hosted a pheasant hunt for The Flush TV show which aired in July 2017. Also invited, Ryan Bronson, Director of Conservation for Vista Outdoor and Joe Duggan, a retired PF staffer who helped create the original on-box royalty program, putting the PF logo on boxes of Prairie Storm and Wing Shok ammunition. In turn, a portion of the proceeds from each PF logoed box sold goes directly to the conservation group’s wildlife habitat efforts. More
Vista Outdoor joined U.S. Secretary of the Interior Ryan Zinke and NSSF SVP Larry Keane to help celebrate the $1.1 billion generated for 2018 Conservation and Recreation Projects. Vista Outdoor is the largest payer to these funds through the Pittman-Robertson Fund, and paid $87 million in fiscal year 2017. More
In April 2018, CamelBak, and 19 other participating member companies will direct a portion of sales in April to The Conservation Alliance to protect wild places for their habitat and recreation value. More
Vista Outdoor Pleased with Legislative Conservation Victories
Two Vista Outdoor conservation priorities recently passed Congress and became the law of the land. The Wildfire Funding Fix and the Federal Land Transaction and Facilitation Act passed Congress and were signed by the President on March 23, 2018. The Wildfire Funding Fix will improve the way the US Forest Service is able to pay for catastrophic wildfires, freeing up resources for forest management techniques aimed at preventing catastrophic wildfire. And the Federal Land Transaction and Facilitation Act will increase public access to public lands through conservation easements and strategic land acquisitions.
Vista Outdoor Supports Pheasants Forever 50 Million Times
Vista Outdoor brand Federal Premium surpassed 50 million shotgun shells sold in support of Pheasants Forever, the nation’s leading upland habitat conservation organization. More
Royalty Programs
Vista Outdoor brands are committed to partnering with conservation organizations through product royalty programs. In FY16, we raised more than $110,000 for conservation efforts through our royalty programs.
Conservation Reserve Program
The Conservation Reserve Program (CRP) helps America’s farmers, ranchers, and forest owners to voluntarily conserve environmentally sensitive land. In the 1985 Farm Bill the CRP supported 37 million acres, devoted to conserving soil, water, and wildlife habitat; however, in the most recent Farm Bill, it has been whittled down to 24 million acres. The CRP is designed to safeguard the nation’s natural resources. More