In 2016, Vista Outdoor launched its “Conservation Counts” campaign to better align the company’s many conservation efforts under one mission. More

Core tenets of our conservation philosophy:

• It is our responsibility to leave the world in a better condition than how we found it.
• Increasing participation in outdoor recreation benefits conservation because people protect the things they value.
• Public lands are economically and socially valuable and should be protected.
• Public lands must be accessible.
• Public lands should be managed for multiple uses in a sustainable manner, and tolerance between user groups should be promoted as a culture and public policy.
• Conservation is bi-partisan.
• Hunting and the shooting sports are critical components of conservation in North America.
• We reject the labels that some outdoor recreationists are “consumptive users” and some are “non-consumptive”. We all have impacts. We strive for our impacts to be more positive than negative.
• Our customers are diverse, and their motivations to be involved in the outdoors vary, but what unifies outdoor recreationists is a connection to wild places, wild things, and the enjoyment we derive from being outdoors.

Hunters are a Vital Part of Conservation

Connecting the dots between hunting and conservation at first may seem counterintuitive. However, hunters and wildlife agencies have cooperatively worked together for over a century to help create and maintain a stable environment for wildlife. More

National Park Service Celebrates 100 Years

The National Park Service (NPS) is celebrating its first 100 years and all of its past accomplishments. However, this celebration is more about kicking off the second century by focusing on ways to help increase stewardship of America’s parks through conservation, recreation and preservation programs in the communities for the next 100 years. More

CamelBak #ditchdisposable campaign

Protecting the Planet, One Employee, One Bottle at a Time

CamelBak Launches National Park Bottles for Earth Day

CamelBak® Joins Red Bull® Rampage as Official Water Provider

National Assembly of Sportsmen’s Caucuses (NASC)

Recently, Will Primos, Director of Market Development for Primos and host of the weekly TV show, Primos Truth About Hunting, spoke to the National Assembly of Sportsmen’s Caucuses (NASC). He talked about Vista’s mission of Bringing the World Outside, and our serious commitment to wildlife, hunter retention and recruitment. More

Vista Outdoor and Pheasants Forever Talk Conservation on the Outdoor Channel

This past October, Nobles County, Minnesota Pheasants Forever (PF) chapter, hosted a pheasant hunt for The Flush TV show which aired in July 2017. Also invited, Ryan Bronson, Director of Conservation for Vista Outdoor and Joe Duggan, a retired PF staffer who helped create the original on-box royalty program, putting the PF logo on boxes of Prairie Storm and Wing Shok ammunition. In turn, a portion of the proceeds from each PF logoed box sold goes directly to the conservation group’s wildlife habitat efforts. More