In 2016, Vista Outdoor launched its “Conservation Counts” campaign to better align the company’s many conservation efforts under one mission. More

Core tenets of our conservation philosophy:

• It is our responsibility to leave the world in a better condition than how we found it.
• Increasing participation in outdoor recreation benefits conservation because people protect the things they value.
• Public lands are economically and socially valuable and should be protected.
• Public lands must be accessible.
• Public lands should be managed for multiple uses in a sustainable manner, and tolerance between user groups should be promoted as a culture and public policy.
• Conservation is bi-partisan.
• Hunting and the shooting sports are critical components of conservation in North America.
• We reject the labels that some outdoor recreationists are “consumptive users” and some are “non-consumptive”. We all have impacts. We strive for our impacts to be more positive than negative.
• Our customers are diverse, and their motivations to be involved in the outdoors vary, but what unifies outdoor recreationists is a connection to wild places, wild things, and the enjoyment we derive from being outdoors.

Hunters for Conservation

Follow @Hunters4Conserv on Twitter to read about how our company and customers are conserving our wildlife and wild places.

Hunters are a Vital Part of Conservation

Connecting the dots between hunting and conservation at first may seem counterintuitive. However, hunters and wildlife agencies have cooperatively worked together for over a century to help create and maintain a stable environment for wildlife. More

Conservation Counts and the Boy Scouts of America

Consistent with Vista Outdoor’s Conservation Counts campaign, the Boy Scouts of America have their Outdoor Code; “As an American, I will do my best to – BE clean in my outdoor manners, BE careful with fire, BE considerate in the outdoors and BE conservation-minded.” Vista Outdoor is proud to be the Official Conservation Partner of the Boy Scouts of America and their flagship facility, the Summit Bechtel Center, home of the Jamboree, in West Virginia. More

Restoring Trails Devastated by Fires

CamelBak employees joined other local companies in partnership with The Conservation Alliance to restore and build new trails destroyed by fire at Hood Mountain Regional Park in Sonoma County, California. More

The Backyard Collective

CamelBak is a longtime supporter of The Conservation Alliance. Backyard Collectives bring together member company employees and local grantees for a day of environmental action. CamelBak employees dug in at a Backyard Collective stewardship event held at the Tilden Regional Park in the San Francisco Bay Area.

Vista Outdoor and Pheasants Forever Talk Conservation on the Outdoor Channel

This past October, Nobles County, Minnesota Pheasants Forever (PF) chapter, hosted a pheasant hunt for The Flush TV show which aired in July 2017. Also invited, Ryan Bronson, Director of Conservation for Vista Outdoor and Joe Duggan, a retired PF staffer who helped create the original on-box royalty program, putting the PF logo on boxes of Prairie Storm and Wing Shok ammunition. In turn, a portion of the proceeds from each PF logoed box sold goes directly to the conservation group’s wildlife habitat efforts. More