Bell Joy Ride Program

Vista Outdoor brand Bell sponsors the Joy Ride Program, designed to inspire and enable female mountain bikers with regular, structured, fun and social rides that appeal to all levels of riders. This program allows female riders to enjoy both challenge and camaraderie in a non-race oriented environment.

Year Two of Bell Joy RideBell Joy Ride Website

CamelBak Announces KickBak for a Cause

CamelBak will donate $1.00 from the sale of every KickBak to non-profit PeopleForBikes as an ode to the company’s roots in the bike community. PeopleForBikes connects millions of individuals to form a single, powerful voice to advocate for bike riders of all types. Read More 

California Bike Rodeo Gets 100 Bell Youth Helmets

When the Coalinga, California, Department of Police Services called on Bell Helmets for a donation in support of their annual Bike Rodeo, Bell did not disappoint. Read More

Youth Bike Helmet Giveaway

CamelBak%20Bell%20HelmetsVista Outdoor brands CamelBak and Bell teamed up with Strider Bikes to donate 120 bikes and helmets to children and families in Sonoma County, California. The goal is to get toddlers as young as 18 months excited about riding bikes. Read More

Wilderness Inquiry’s “Canoemobile”

As Wilderness Inquiry’s new partner, Vista Outdoor provided the non-profit’s “Canoemobile” event with CamelBak water bottles to keep the participants hydrated. The two-day event included canoeing, as well as instruction on local wildlife and the interconnectedness of ecosystems. More

Volunteer Coach of the Year

Recently, USA Archery, the National Governing Body for Olympic Archery in the United States, awarded the Volunteer Coach of the Year Award to Gold Tip employee, Jeff Fabry. He’s a five-time world championship medalist and has also received two bronze medals at the 2004 Summer Paralympics, one bronze medal at the 2008 Summer Paralympics and a gold medal at the 2012 Summer Paralympics. More 

Collegiate Cycling Grant Program

camelbakVista Outdoor brand CamelBak is proud to support a new collegiate cycling grant program that will provide scholarship dollars to college cycling teams across the country. Each winning team receives $5,000 in grant funds to help get their team over the finish line with arms in the air. Read More

Bell Built-Devil’s Racetrack Grand Opening


The Bell Built grant program strives to identify, fund and devilsracetrackcreate new, accessible trails within bicycling communities. The program seeks to inspire new and existing riders to come together for their community, learn what it takes to fund and build a legal riding destination and ultimately build a trail never ridden before. This is the third year of the Bell Built Grant program, which has provided $300,000 to eight mountain bike-specific trail projects in the U.S. Read More