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Purpose, Vision & Commitment

Our Purpose:

To be known as a passionate outdoor company with the brands, products and culture that unite people around a shared love and responsibility for the outdoors.

Our Vision:

To build powerhouse brands that empower people to achieve their goals and live their best outdoor lives.

Our Commitment:

  • Invest in People: A strategy is worthless without the right team. We recruit for, support and invest in talent that will be dedicated and confident employees who will deliver our long-term impact and success.
  • Create Safe Environments: The well-being and physical safety of our employees, along with the safe design, manufacture and use of our products, is paramount to our purpose.
  • Lead through Innovation: We challenge conventions and discover the unmet needs of our outdoor communities so we can create products to elevate the experience of our consumers. Pursuing innovation and maintaining high quality standards is in the DNA of Vista Outdoor, our processes and the performance of our products.
  • Promote Stewardship and Participation: Our duty is to preserve wildlife and enhance the wild places where they live. We will be catalysts to advocate for policy that protects these spaces while ensuring responsible use and access for all. Furthermore, we will pursue sustainable business operations to ensure a light footprint on our environment.
scenic image of a river
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