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Mission & Vision


Our mission is to bring the world outside, leverage our capabilities and experience and instill passion into products that help outdoor enthusiasts achieve independence and success in the activity of their choice.


Our vision is to be a leading provider of quality products for the outdoor enthusiast, while delivering superior long-term returns to our shareholders, value for our customers and rewarding careers for our employees.


We will develop innovative products; grow our brands; expand into complementary and adjacent markets; build on our strategic partnerships; and continuously improve our performance.

three landscapes: grassland; Arches National Park, sunset over water
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