Mission, Vision & Values
To bring the world outside and build community through outdoor experiences.
To be the world’s most talented and impactful outdoor recreation company by setting the standard and making a positive difference in people’s lives through innovative products, operational excellence and advocacy.
- Safety: The safety of our employees and our products is our most important value.
- People: Talented, dedicated and focused employees are the lifeblood of our long-term success.
- Innovation: Innovative and sought-after products must be weaved into our D.N.A. and drive decision making and action at all levels.
- Quality: Next to people, quality in our products and performance will have the biggest impact on our future success.
- Sustainability: Ensuring that our operations and each link of our supply chain is managed in a socially responsible and ethical manner.
- Outdoor Access: We must lead in managing our business and shaping the future so that outdoor activities are protected and enhanced for the next 100 years and beyond.