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Jeff McGuane, President, Action Sports

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Jeff McGuane has been an innovative leader of performance brands in sports and outdoors for nearly 30 years and has served in operating roles across Asia, Europe, and North America. Throughout his career, he has been obsessed with creating differentiated experiences that inspire consumers and grow brands.

McGuane took the helm of Fox Racing as CEO in 2019 and has worked closely with the team to elevate and expand the most authentic brand in motocross and mountain biking. Jeff was promoted to Action Sports President in February 2023 and is focused on merging the business unit, which includes Fox Racing, Bell, Giro, Copilot, Krash and Raskullz.