Skip to main content
NYSE: VSTO27.53/ -0.44

Ric Kern, President Bell + Giro

Ric Kern, President of Bell + Giro, joined Vista Outdoor in July of 2013.  Ric previously served as Vice President and General Manager of Bell, and prior to that served as Vice President of Sales for Bell + Giro.  Ric has extensive consumer products background experience, having served in a mixture of sales, sales leadership and product development roles.  With a proven track record of building strong consumer global brands, Ric brings a high energy and passion for shaping culture and profitable growth.

Prior to joining Vista Outdoor, Ric served as Vice President of Sales for Newell Rubbermaid, and served as President and GM of Newell Rubbermaid Canada, a $400M division.  Prior to Newell, he spent approximately 15 years at Stanley Black & Decker where he served in a series of product development, sales and sales leadership roles.

Ric has a BA in Marketing from Marshall University.  Ric enjoys cycling, hiking, wake boarding and fishing. Any excuse to be outside is a good one.

Vista Outdoor is a leading global designer, manufacturer and marketer in outdoor sports and recreation. The company operates in two segments, Sporting Products and Outdoor Products, and has well-recognized brands that provide consumers with a range of performance-driven, high-quality and innovative products.