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Chris Sword, President Bell + Giro

Chris Sword, President of Bell + Giro, joined Vista Outdoor in October 2019. He has a strong outdoor industry track record for building brands, shaping culture and providing on-point direction.

Prior to joining Vista Outdoor, Chris served as President at Pearl Izumi, where he helped transition the brand to a new position with impactful social purpose, reenergized design and implemented a more productive product line. He also served as North American President of Salewa and Dynafit; and leadership positions at Ford Motor Company and Russell Athletic.

Chris has an undergraduate degree from Villanova University and an MBA from Duke University. He is an athlete who rides bikes and motorcycles, snowboards and skis, runs marathons and competes in triathlons.

Vista Outdoor is a leading global designer, manufacturer and marketer in outdoor sports and recreation. The company operates in two segments, Shooting Sports and Outdoor Products, and has well-recognized brands that provide consumers with a range of performance-driven, high-quality and innovative products.

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