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Bob Steelhammer, Vice President, E-Commerce and Digital Marketing

Bob Steelhammer is Vice President of E-Commerce and Digital Marketing for Vista Outdoor Inc. The company is a leading global designer, manufacturer and marketer in the outdoor sports and recreation markets. Vista Outdoor operates in two segments, Shooting Sports and Outdoor Products, and has well-recognized brands that provide consumers with a range of performance-driven, high-quality and innovative products.

He is responsible for developing and executing a viable long- and short-term, global e-commerce strategy and will represent the e-commerce and B2C channels across Vista Outdoor. Bob will also work to define the e-commerce requirements necessary for Vista Outdoor to win online, establishing a long-term vision for Vista’s presence in the e-commerce ecosystem and ensuring the product/brand offering is competitive and complete.

Bob is a seasoned leader with extensive experience in transforming digital marketing potential into profitable results. His expertise is in building great customer experiences that translate into improved profitability and value to shareholders.

Prior to joining Vista Outdoor, Bob held various e-commerce positions at well-known companies including Sun Capital Partners, AT&T, Motorola, and IBM. He is also the founder of an award-winning digital marketing and e-commerce management consulting firm with an impressive cadre of clients across multiple industries.

Bob has a Bachelor of Science degree in Applied Economics from the University of San Francisco and a Master’s in Project Management from George Washington University.

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