Bob Keller, President, Shooting Sports
Bob is President of Shooting Sports for Vista Outdoor Inc., which is a leading global designer, manufacturer and marketer in the growing outdoor sports and recreation markets. The company operates in two segments, Shooting Sports and Outdoor Products, and has well-recognized brands that provide consumers with a range of performance-driven, high-quality and innovative products.
Bob is responsible for segment-specific strategy and execution, growth and profitability. He also has overall responsibility for the company’s quality, safety, and environmental stewardship.
Bob joined Vista Outdoor in 2016 after serving as President and CEO of Escalade, Inc., a publicly traded sporting goods and outdoor recreation products company. Prior to Escalade, Bob’s consumer products experience includes a series of strategic marketing and manufacturing leadership roles, including President of Disston Tool Company, Division President of Russell Corporation, Managing Director of Coca-Cola, and Vice President of Sales and Marketing for The Clorox Company’s Armor All Home Care Division.
Bob earned his bachelor’s degree in industrial and systems engineering from the Georgia Institute of Technology and completed the Senior Executive Finance Program at Harvard Business School. Bob is a member of the National Shooting Sports Foundation Board of Governors.
The Shooting Sports segment, headquartered in Anoka, Minnesota, designs, develops and manufactures ammunition, long guns and related equipment products. The segment includes pistol, rifle, rimfire, shotshell ammunition, primers, centerfire rifles, rimfire rifles, shotguns and range systems. The segment consists of brands that include include Federal Premium®, Savage Arms™, CCI®, Speer®, Stevens and Savage Range Systems.