Amanda K. Covington, Senior Vice President, Communications & Government Relations
Amanda Covington is Senior Vice President of Communications and Government Relations for Vista Outdoor Inc., a leading global designer, manufacturer and marketer in the growing outdoor sports and recreation markets. The company operates in two segments, Shooting Sports and Outdoor Products, and has well-recognized brands that provide consumers with a range of performance-driven, high-quality and innovative products.
Amanda leads corporate communications and government relations strategies impacting financial communications, crisis communications, domestic and international media/public relations, corporate branding and advertising, digital media, employee relations, public policy and legislation, industry associations, and community relations.
Previously, Amanda served as the Vice President, Corporate Communications for ATK, an aerospace, defense, and commercial products company.
From 2008 to 2012, Amanda served as Director of Communications for ATK Armament Systems Group (ASG), headquartered in Clearfield, Utah, which had revenues of $1.7 billion and approximately 5,000 employees. While at ASG, she was responsible for external and internal communications strategies, branding, advertising, and tradeshow marketing.
Prior to joining ATK, Amanda worked as the Assistant Commissioner for Public Affairs at the Utah System of Higher Education from 2005 to 2008. While there, she led communications and legislative relations strategies for the State Board of Regents. She also served as the Deputy for Communications and spokesperson for Utah Governor Olene S. Walker. Before joining the Governor’s Office, Amanda was the Director of Communications for the Utah Department of Transportation, leading communications campaigns for the 2002 Olympic Winter Games, I-15 Reconstruction, and Legacy Parkway.
Amanda has a background in broadcast journalism, working for Utah’s NBC and ABC affiliates (KSL and KTVX, respectively) as a producer and field reporter.
Amanda earned an Honors bachelor’s degree in mass communications and a Master’s of Public Administration from the University of Utah. She chairs the Department of Interior’s “Made in America” Outdoor Recreation Advisory Committee. She is also a member of the Boy Scouts of America National Executive Board, vice chair of the Tread Lightly! Board of Directors, an advisory board member for the Women’s Leadership Institute, a board member for the Walker Institute of Politics and Public Service, a member of the University of Utah College of Social and Behavioral Science Advancement Board, and a board member of the Utah chapter of the National Association of Corporate Directors.