On Wednesday, May 26, Vista Outdoor welcomed e-bike brand QuietKat and hunt-inspired female apparel brand Venor to the Vista Outdoor family of powerhouse brands.
QuietKat is an electric bicycle company that specializes in designing, manufacturing and marketing rugged, all-terrain eBikes.
Based in Eagle, Colorado, the company will continue to be led by its co-founders and twin brothers, Jake and Justin Roach.
Venor is a Minnesota-based, hunt-inspired female apparel brand. The Venor lifestyle is anchored in adventure, community and empowering women to live their best outdoor lives.
Kelly Reisdorf, Chief Investor Relations and Communications Officer, will expand her role and lead Venor as its General Manager.