Jamie Furrer belongs in the outdoor industry. Furrer, Key Account Representative at CamelBak, grew up exploring the outdoors any way she could, spending time with the United Anglers of Casa Grande High School trying to save Steelhead trout in Adobe Creek, playing sports with her brother and practicing basketball consistently.
Furrer initially attended Santa Rosa Junior College to study personal training. She played basketball in college, where she was a leader on and off the court. Jamie eventually transferred to Dominican University of California on a full scholarship to finish out her remiaing two years of college. After graduation, she began her personal training career. With multiple clients who were cyclists, Jamie decided to also give it a spin.
“To get a full understanding of cycling, I bought a bike and joined them,” Furrer said. “That is where my love story with the bicycle began.”
Her love for biking grew, though never to race. She truly loved being on the bike. After a few years, she decided travel the country in an RV.
“In this time I truly reconnected with the outdoors. I kayaked rivers in Idaho, glacier lakes in Canada, and open ocean in Alaska. I spent months traveling through Arizona, New Mexico, and Texas, hiking for hours on some of the most beautiful terrain, and gained a true appreciation for the desert,” she described. She then lived on Kodiak Island in Alaska for a year, where she honed in her fishing skills and hiked through bear country.
When she moved back to her hometown of Petaluma, she joined the CamelBak team. Now in her seventh year with the company, Furrer was the recipient of the 2018 Employee of the Year and was later asked by the senior team to be CamelBak’s Conservation Alliance ambassador, both of which have been highlights in her career.
“I have gone to Washington, D.C. to lobby with the Conservation Alliance in support of bills to help provide protections to places like the Arctic National Wildlife Refuge and funding for such things as the renewal of the Land and Water Conservation Fund,” she said.
As the liaison for CamelBak, Furrer has facilitated support via letters and visits with local politicians. She has coordinated participation in the yearly Backyard Collective and initiated company-wide voting cycles for funding to grantees. In the past year, her role expanded to encompass more advocacy work when she earned an opportunity to return to D.C. to attend a lobbying event for People for Bikes.
“Biking is one of my passions, so I was thankful for the opportunity to talk about the need for funding for better infrastructure to make cycling more accessible to more people,” she said. Furrer added advocating in Washington, D.C. to her list of greatest accomplishments… a list that is clearly abundant.