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How Did Lollapalooza and CamelBak Make #ConservationCount?

What is Lollapalooza?

Lollapalooza is an annual, four-day music festival that started in 1991. It has been hosted in Chicago’s Grant Park since 2005 and features artists and musicians such as Nine Inch Nails, Kanye West, Red Hot Chili Peppers, Foo Fighters, Depeche Mode, Foster the People, The Smashing Pumpkins, Imagine Dragons, Green Day, The Cure, Coldplay and many others.

Why would Vista Outdoor care about Lollapalooza?

Spotted throughout Lollapalooza this year were CamelBak refillable water stations where a record 1,119,276 single-use plastic bottles were kept out of landfills! Yes. You read that right! Over 1 million, single-use plastic water bottles were ditched this year in favor of reusable ones. What an incredible, crowd-sourced effort to reduce plastic waste and make #ConservationCount!

Why are reusable water bottles such a big deal?

Americans used about 50 billion single-use plastic water bottles last year. However, the U.S.’s plastic recycling rate is only 23 percent. That means that more than 38 billion water bottles—or $1 billion worth of plastic – ends up in our environment, and it can take a single-use plastic water bottle more than 450 years to decompose in a landfill.

Conservation is one of the core tenets of Vista Outdoor and every effort, no matter how big or small counts. You can read more about Vista Outdoor and our  #ConservationCounts program on our  Corporate Social Responsibility page.

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