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CamelBak Opens Retail Store in Australia and Relaunches Website

In December, CamelBak’s Facebook page let followers know about their new retail store in Sydney, Australia. The store is visually spectacular blending technology and product displays to draw customers inside the store. The store is part of the Queen Victoria Building (QVB), built in 1989 and considered the most famous market in Australia. Visitors to the QVB market are active urbanites, not the demographic of shoppers who normally purchase CamelBak products in specialty outdoor stores. This gives the store the opportunity to expose the brand to a new segment of people, and in doing so, identify strengths and pain points. Additionally, this will result in incremental store sales, online sales ( and to a lesser extent, visiting tourists to the QVB market.

The store had two record-breaking sale days within one-month of opening in November of 4,000 transactions. This was followed by two more record-breaking sale days before Christmas of over 6,000 transactions. Most popular items: bottles, accessories, run and military packs.

Also, in December, CamelBak relaunched their e-commerce website to give customers a more impactful shopping experience. The timing offered CamelBak users to place their orders online for the holiday shopping season.

A product decision tool lets customers select from a range of specifications that include price, activity, user, hydration capacity and color. The responsive design of the site makes browsing and ordering from your mobile device a breeze.

The homepage has a new look and feel that includes the ability to have a slideshow or video.  Check out their current homepage feature: Year in Review

To find out more about CamelBak hydration systems and products, visit

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