The new Speer website – www.speer-ammo.com – was developed with a responsive design to bring an optimized website experience to every device. Consumers can quickly search by SKU number or filter by usage and product attributes to find exactly what they need from our offering of over 200 SKUs. Enhanced product detail pages with product and packaging images along with lifestyle images throughout provide additional context for visitors. Sections for reloading enthusiasts, personal protection and law enforcement allow us to provide load data, performance and endorsements from LE experts.
The dynamic reloading section, integrated with our Engineering team’s reloading tool, lets the consumer select a cartridge and easily filter by attributes to find the exact recipe they need. With a marked increase in data sheets on the site, the consumer has digital access to more recipes than ever before. Reloaders will appreciate the robust educational information that now includes a glossary of terms, a step-by-step guide to get started and more FAQs.
Additional site features:
- A Partner Brands page to cross-promote Vista Outdoor brands
- A Speer Gear store to endorse the brand via hats and shirts
- Safety Information as its own section for a more prominent display
- A link to YouTube to view engaging videos
- Ability for consumers to share content from the Speer site to their Facebook or Twitter pages