SGBMedia, one of the industry’s most widely read media publications, recognized Vista Outdoor as a company that is doing it right when it comes to focusing efforts on conservation. The article spotlights the various conservation efforts being made by corporations to help active, socially conscious employees feel like they are doing more than just marketing or selling products.
“We knew our brands were doing some great work in the conservation arena, but we wanted to unify those efforts into a single campaign,” said Ryan Bronson, Vista Outdoor’s director of conservation. The decision to actively pursue conservation was simple: “If we want to stay in business for the long term, we need people to keep enjoying the outdoors in vibrant and accessible places,” Bronson observed.
The line between social responsibility and profitability is fading slowly, and it is up to all of us – as members of society – to determine how we preserve the outdoors for future generations to enjoy.
Learn more about Vista Outdoor’s #ConservationCounts campaign.