Brett Merrell, Senior Vice President, Marketing

Brett Merrell is Senior Vice President, Marketing for Vista Outdoor Inc. Vista Outdoor is a leading global designer, manufacturer and marketer in the growing outdoor sports and recreation markets. The company operates in two segments, Shooting Sports and Outdoor Products, and has well-recognized brands that provide consumers with a range of performance-driven, high- quality and innovative products.

As Senior Vice President of Marketing, Brett is responsible for the company’s brand strategies; innovation and new product development; revenue generation from new products; advertising; research, consumer and market insights, analytics and brand performance; as well as talent development and succession planning in the marketing function.

Most recently, Brett served as a Senior Vice President for Giant Eagle, Inc. where he was responsible for overseeing $1.2 billion in annual sales. Brett also served in several key marketing leadership positions while at Giant Eagle. Prior to his years at Giant Eagle, Brett was a General Manager and a Vice President for Gerber Products Company. He also worked as Vice President of Marketing for Melaleuca, Inc. and Director of New Product Development for Sargento Foods, Inc. Brett began his marketing career at the Proctor & Gamble Company and also worked as a Manager/Controller for Citibank.

Brett is an avid camper and hiker and enjoys the outdoors. He holds a bachelor’s degree from Utah State University and an MBA from Northwestern University, Kellogg Graduate School of Management.