Recently, Will Primos, Director of Market Development for Primos and host of the weekly TV show, Primos Truth About Hunting, spoke to the National Assembly of Sportsmen’s Caucuses (NASC). He talked about Vista’s mission of Bringing the World Outside, and our serious commitment to wildlife, hunter retention and recruitment.
“For those of us lucky enough to understand the role that healthy wildlife habitat plays in our lives, we owe it to humanity to share that knowledge and appreciation. Without the wetlands to filter our water, without the woods and wilderness to enjoy, our lives are not as healthy or rewarding. Bottom line, we support what we love and cherish, and we cherish the outdoors. We get that if we do not work to protect and preserve the future of the hunting and shooting experience for future generations, then who will?” said Primos.
Vista Outdoor paid nearly $84 million in Pittman-Robertson Excise Taxes on firearms, ammo and archery gear in FY16. Those dollars are dedicated to habitat, wildlife management, and hunters education. The entire shooting industry generates almost a billion dollars a year.
Primos ended his speech with this beautiful video, and a final thought, “We are all consumers of the earth, and it is up to us to be wise consumers and to compliment God’s handiwork.”